Sweet P’s Bake Shop continues collaboration with DreamWorks Animation’s Gabby’s Dollhouse

Sweet P’s Bake Shop’s Pink Frosted Sugar Cookies to feature limited edition Gabby’s Dollhouse: The Movie packaging

Itasca, Illinois, September 3, 2025 – Sweet P’s Bake Shop®, an exclusive in-store bakery brand, announced today that it is continuing its collaboration with DreamWorks Animation’s global smash preschool series Gabby’s Dollhouse, and its first ever cinematic adventure Gabby’s Dollhouse: The Movie coming to theaters on September 26, 2025.

The brand, known for its wide assortment of bakery sweets, will feature limited edition Gabby’s Dollhouse: The Movie packaging for its allergy-friendly, peanut and tree nut-free Pink Frosted Sugar Cookies through October 31 in participating stores. The packaging offers a QR code for shoppers to scan to gain access to Sweet P’s Bake Shop and Gabby’s Dollhouse digital surprise and delights for their children including playlists, educational activity sheets and more! Parents can also click here to access.

Additionally, parents can follow the Sweet P’s Bake Shop Instagram page to enter to win movie tickets to see the film in theaters.

“Many of our shoppers and their children are big fans of Gabby’s Dollhouse, so we are very excited to partner together again to celebrate the film release,” said Todd Schnuck Jr., Schnuck Markets, Inc. Vice President of Own Brands, and Topco member. “This collaboration is key during back-to-school season because it not only helps us connect shoppers and their children with their favorite character – Gabby – but also allows us to continue to drive awareness of the Sweet P’s Bake Shop brand.”

This fall, Gabby’s Dollhouse will also embark the Gabby’s Dollhouse: The Movie Meowmazing Road Trip Tour as part of the initiative, inviting families to meet and get a special photo with the Gabby costume character, plus movie ticket giveaways at each event. The tour will stop at several participating stores including the following cities and areas: Salt Lake City; Manchester, CT; Middletown, CT; Huntsville, AL; Chattanooga, TN; St. Louis; Shawnee, OK; Dallas; and Los Angeles area. Additional details, including confirmed dates and locations, will be released on the Sweet P’s Bake Shop website shortly.

Gabby’s Dollhouse: The Movie comes to theaters on Friday, September 26.

For more information on Sweet P’s Bake Shop, visit www.sweetpbakeshop.com.

—About Sweet P’s Bake Shop—
Sweet P’s Bake Shop is a store brand that provides shoppers with more than 110 quality baked goods including brownies, cakes, cookies, cupcakes, Danishes, donuts, muffins, and pastries. The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country. For
more information on Sweet P’s Bake Shop or to see where Sweet P’s Bake Shop products are available for purchase, visit
www.sweetpbakeshop.com.

—About Topco Associates, LLC—
Topco Associates, LLC is a $15 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, food service, and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco manages 20 brands on behalf of its member owners, including the Sweet P’s Bake Shop brand. For more information, please visit https://www.topco.com/.

—About DreamWorks Animation’s GABBY’S DOLLHOUSE—
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson and Jennifer Twomey and now streaming on Netflix, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has charted as a top 10 TV series in 63 countries on Netflix and has become a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie heading to theaters September 26, 2025. Any adventure can unfold when we play in Gabby's Dollhouse! For more information, please visit https://www.gabbysdollhousemovie.com/