Basket & Bushel partners with Tennis Channel for third year of 2025 Cincinnati Open trip sweepstakes

Produce brand teams with pro tennis players for athlete-inspired recipes

 Itasca, Illinois July 28, 2025 – Basket & Bushel® is partnering with Tennis Channel for a third straight year to offer shoppers a chance to win a vacation to the 2026 Cincinnati Open tennis tournament in Ohio. The produce brand has also teamed up with tennis professionals to highlight its fresh fruits and vegetables in new athlete-inspired recipes. 

“This partnership with Tennis Channel has been an amazing opportunity to feature the bounty of fresh produce Basket & Bushel has to offer as we continue to drive awareness of the brand,” said Miguel Herrera, Director of Produce, Affiliated Foods, Inc. and Topco member. “Our shoppers are always seeking new ways to incorporate more fruits and vegetables into their family’s diet and these new recipes are sure to be a smash!” 

The new recipes inspired by tennis pros Donna Vekic of Croatia and England’s Katie Boulter include Fried Zucchini Rounds and Butternut Squash Curry. 

As part of the partnership with Tennis Channel, Basket & Bushel is offering shoppers a chance to win a vacation to one of the most historically significant tennis events in the U.S. – the Cincinnati Open. First played in 1899, the competition is the nation’s longest-running professional tennis tournament played in its city of origin. The tournament is scheduled for August 7-18 this year. 

Shoppers can enter for a chance to win a tennis vacation to the 2026 Cincinnati Open by visiting cincyopensweepstakes.com through August 18, 2025. One winner will receive a three-night twin share accommodation in Cincinnati, VIP seats for two days of play at the Cincinnati Open, round-trip airfare for two from a major airport in the US to Cincinnati and Tennis Channel merchandise. The sweepstakes winner will be announced on August 22. 

For more information on Basket & Bushel, visit www.basket-bushel.com. 

—About Basket & Bushel—

Basket & Bushel is a produce brand featuring more than 130 packaged fruit and vegetable products to make it even easier to get delicious quality produce into family meals and snacks. The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country.

For more information on Basket & Bushel or to see where Basket & Bushel products are available for purchase, visit www.basket-bushel.com.

—About Topco Associates, LLC—

Topco Associates, LLC is a $15 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, food service, and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco manages 20 brands on behalf of its member owners, including the Basket & Bushel brand.

For more information, please visit https://www.topco.com/.

—About Tennis Channel—

Tennis Channel (www.tennischannel.com) and its sibling network TennisChannel 2, which are owned by Sinclair, Inc., are the only television-based multiplatform destinations dedicated to both the professional sport and tennis lifestyle. The networks have the most concentrated single-sport coverage in television in one of the world’s most voluminous sports, with multiple men’s and women’s tournaments and singles, doubles and mixed competition throughout the year. Tennis Channel and TennisChannel 2 are the exclusive U.S. homes of all men’s ATP World Tour and women’s WTA Tour competitions, Davis Cup, Billie Jean King Cup, United Cup, and Laver Cup. The network’s app and website TennisChannel.com house a direct-to-consumer streaming service with the traditional television network and 10,000 hours of live and on-demand matches beside original content. Tennis Channel International brings live competition and network content to markets in Europe and Asia via digital subscription and free ad-supported streaming TV (FAST) channels. Additional platform Tennis.com is the largest digital outlet dedicated to the sport. Tennis Channel is also a co-owner of Pickleballtv, a joint venture with the Professional Pickleball Association.