Food Club®, AJ McLean of Backstreet Boys collaborate to fight hunger this Thanksgiving

Brand donates 300,000 meals through Music, Meals & Moments that Matter promotion

This Thanksgiving, Food Club, along with brand partner Feeding America, has teamed up with boy band icon AJ McLean to fight hunger in support of the brand’s 80th anniversary and McLean’s new EP release on Thanksgiving Day titled, “Hi, My Name is Alex.”

Earlier this month, Food Club shoppers had the opportunity to win grand prize tickets on the brand’s Instagram page to meet McLean, Soulidified and 3quency DJ Sessions and attend a concert at their Las Vegas show. Additionally, select fans received a Food Club Thanksgiving Feast Prize Pack filled with some of the musician’s favorite Food Club products to level up their Thanksgiving meal.

As a result of the contest, Food Club donated 300,000 meals* through Feeding America.

“Through our partnership with AJ, we’ve been able to utilize iconic music to connect with multiple generations of Food Club shoppers, bridging fans who grew up through the boy band era with younger generations of pop music listeners,” said Justyne Uribe, EVP of Marketing and Merchandising for Certco Inc. and Topco member. “These activations with boy band members have offered the brand national visibility, which is unique territory for an Own Brand. Having the opportunity to create additional moments with our shoppers online as well as in-store while also giving back to local communities through Feeding America has made a substantial impact.”

Last month, McLean competed against Lance Bass of *NSYNC in a Boy Band Bake-Off to promote Food Club’s partnership with Feeding America. The bake-off challenged the stars to utilize Food Club ingredients to bake and decorate cakes to match notable album covers from the other musician’s career; Bass recreating the cover for BSB’s “Millennium” and McLean emulating the cover of *NSYNC’s “No Strings Attached.” Fans voted for their favorite cake through social media channels, with each earning a donation in their name to Feeding America.

Check out the bake-off video here as well as the winner video.

Food Club’s partnership with Feeding America includes a 5-million meal donation* to help end hunger in regional communities across the nation where this exclusive store brand is available. The organizations want to inspire, influence and impact the nation’s largest hunger relief organization, committed to an America where no one is hungry.

For more information on the partnership, click here. For more information to see where you can purchase Food Club products, click here.

*$1 helps provide access to at least 10 meals secured by Feeding America on behalf of local partner food banks.

—About Food Club—
Established in 1945, the Food Club brand brings its grassroots focus of family, community, quality, service, and value to the forefront for today and tomorrow’s shoppers. The brand’s mission is to provide great-tasting and affordable food around tables and communities. Food Club offers nearly 3,000 products across nearly every department, covering everything from snacks and supper to baking and breakfast. The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country. For more information on Food Club or to see where Food Club products are available for purchase, visit www.foodclub.com.

—About Topco Associates, LLC—
Topco Associates, LLC is a $15 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, food service, and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco manages 20 brands on behalf of its member owners, including the Food Club brand. For more information, visit www.topco.com.

—About Feeding America—
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.