Crav’n Flavor to welcome in 2026 as part of Nashville’s Big Bash
Brand returns to New Year’s Eve event for fourth straight year
This New Year’s Eve, Crav’n Flavor® will once again ring in the new year in Nashville as a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by Music City, Inc., the foundation of the Nashville Convention & Visitors Corp for the City of Nashville.
The award-winning brand – known for its wide variety of craveable meal and snack solutions for on-the-go shoppers – has found success in connecting with shoppers during Nashville’s signature events. Earlier this year, Crav’n Flavor sponsored the fireworks and drone show at Let Freedom Sing! Music City July 4th. This will be the brand’s fourth year at the New Year’s Eve event, offering attendees a chance to sample Crav’n Flavor products at the Designated Driver Zone, Partner Hospitality, and at the event’s Information Booths.
Additionally, Crav’n Flavor will donate food items to fill the pantry at Ronald McDonald House, a Nashville nonprofit that provides housing and resources to families with critically ill children being treated at Nashville hospitals.
Nashville’s Big Bash features five hours of live music, fireworks and the signature midnight Music Note Drop. Lainey Wilson, Jason Aldean and Bailey Zimmerman are set to headline, along with performances from CeCe Winans and the Fisk Jubilee Singers, on the free main stage at Bicentennial Capitol Mall State Park.
Through December 8, shoppers of Crav’n Flavor can enter a sweepstakes for a chance to win a trip to New Year’s Live: Nashville’s Big Bash. The grand prize for two people includes round-trip domestic coach airfare to Nashville, three-night hotel accommodations at the Omni Nashville Hotel, two special viewing passes for the Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash, one Music City gift bag, one Music City attraction pass for two people and one autographed guitar. Click here to enter. Click here for rules.
“Partnering with Visit Music City for Nashville’s Big Bash has allowed us to take our engagement with Crav’n Flavor shoppers to an entirely new level,” said Boyd Irving, Associated Food Stores Vice President Center Store Value Chain and Topco member. “Through live music and events, we’ve created authentic opportunities for connection — strengthening our brand presence with current shoppers while introducing Crav’n Flavor to new audiences. It has become a powerful driver of awareness, loyalty, and long-term growth, all while celebrating the shared joy that live music brings.”
New Year’s Eve Live: Nashville’s Big Bash will air live on Wednesday, Dec. 31, from 7-9 p.m. CT and 9:30 p.m.-12:30 a.m. CT on the CBS Television Network and streaming on Paramount+.
For more information on Crav’n Flavor, visit www.cravnflavor.com.
For more information on New Year’s Live: Nashville’s Big Bash, visit https://www.visitmusiccity.com/newyearseve.
—About Crav’n Flavor—
Crav’n Flavor is a brand with a wide variety of craveable meal and snack solutions for on-the-go shoppers.
With more than 450 quality and convenient meal and snack solutions ranging from cookies, crackers, salty snacks, and snacks nuts and trail mixes to frozen appetizers, breakfasts, desserts, entrees, ice cream and pizza as well as refrigerated cookie dough and beef jerky, Crav’n Flavor has something to satisfy every craving.
The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country.
For more information on Crav’n Flavor or to see where Crav’n Flavor products are available for purchase, visit www.cravnflavor.com.
—About Topco Associates, LLC—
Topco Associates, LLC is a $15 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, food service, and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco manages 20 brands on behalf of its member owners, including the Crav’n Flavor brand. For more information, please visit https://www.topco.com/.
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