Wide Awake Coffee Co.® Announces New Partnership with Crayola®

This week, Wide Awake Coffee Co. announced a first-of-its-kind partnership with Crayola reflecting a growing consumer desire for more meaningful and elevated experiences in everyday life.

This holiday season, Wide Awake Coffee Co. is partnering with Crayola on a co-branded holiday campaign pairing two of shoppers' favorite adult rituals: a great cup of coffee and a moment of creativity. The partnership, running November through December, aims to encourage shoppers to take a break during the busy holiday season and make time for creative expression, whether through coloring, drawing or simply enjoying a mindful pause with a favorite cup of coffee.

Earlier this fall, Wide Awake Coffee Co. announced a brand refresh with new packaging centered on the brand’s owl paired with a refined color palette and a five-point roast scale for clarity at shelf. Wide Awake’s assortment has also expanded to offer more than 50 items that are categorized as classic brews, organic brews, single-origin roasts, creamers and syrups. All Wide Awake Coffee Co. ground, whole bean, and single-cup coffee is made with 100% premium Arabica coffee.

“Coffee has a unique way of creating a moment to pause, recharge and enjoy the season,” said Rebecca Calvin, Stater Bros. Markets Executive Vice President and Chief Marketing Officer. “Through this partnership with Crayola, we’re celebrating that everyday ritual while inviting shoppers to pair their favorite cup of Wide Awake Coffee with a moment of creativity—crafting simple, meaningful opportunities to slow down, step away from the hustle and bustle, and savor the holiday season.”

Shoppers can download special co-branded coloring sheets via Crayola.com, or the Crayola Adult Coloring app. The activation supports the new Crayola All Grown Up line, which features new alcohol-based markers and acrylic paint markers designed for adults. Crayola All Grown Up encourages adults to reconnect with creativity and the joy of making through coloring.

“Creativity doesn’t end with childhood and neither does the desire to discover, make and express yourself,” said Anna Roca, Head of Global Partnerships at Crayola. “Through Crayola All Grown Up, we’re helping adults reconnect with creativity in ways that fit their lives today. Partnering with Wide Awake Coffee Co. is a natural extension of that mission.”

Additionally, Wide Awake Coffee Co. will co-host a giveaway with Crayola Nov. 16-Dec. 11 on social media, with one winner chosen weekly to receive a Wide Awake Coffee Co. and Crayola Prize Pack.

On Friday, Dec. 4, Wide Awake Coffee Co. coffee products will be sampled at participating Crayola Experience locations for their Crayola After Dark event.

For more information about Wide Awake Coffee Co., including where to purchase, visit wideawakecoffeeco.com.

About Wide Awake Coffee Co.®

Wide Awake Coffee Co. brings colorful personality and premium quality to every sip. The brand offers more than 50 products spanning ground beans, whole beans, organic roasts, single-origin roasts, pods, creamers, and syrups. Wide Awake Coffee Co. — procured by Topco Associates, LLC to support member-owners — has products currently available in thousands of Topco member stores across the country. For more information or to find where products are available for purchase, visit wideawakecoffeeco.com.

About Topco Associates, LLC

Topco Associates, LLC is a privately held, member-owned cooperative with more than 80 years of expertise serving leading grocery retailers, wholesalers, foodservice organizations, and pharmacy companies across the United States. Guided by the principles of aggregation, innovation, and knowledge management, Topco harnesses the collective scale, expertise, and commitment of its member-owners to strengthen their competitiveness. For more information, visit www.topco.com.

About Crayola
Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is a global leader in creative experiences. Through its innovative and vibrant portfolio of art tools and learning resources, licensed offerings and partnerships, toys, live action and animated content, and digital and location-based experiences, the iconic brand has unleashed imaginations and enabled colorful self-expression for more than 120 years. Crayola is committed to nurturing creativity as a lifelong journey. From sparking a child’s first artistic adventure and helping parents and educators raise creatively alive children, to inspiring adults to embrace their creative spirit, the brand empowers individuals of all ages to explore, discover, celebrate, and connect through the joy of making. For more information, visit www.crayola.com