Sweet P’s Bake Shop partners with DreamWorks Animation’s Gabby’s Dollhouse to make back-to-school cat-tastic

Sweet P’s Bake Shop, an exclusive in-store bakery brand, announced today that it is partnering with the beloved preschool series from DreamWorks Animation, Gabby’s Dollhouse, now streaming on Netflix.

This type of sponsorship is a first for the brand – known for its wide variety of bakery sweets – and one that is not often seen in the store brand space.

“We are excited for shoppers to gain exposure to the Sweet P’s Bake Shop brand and what better time to do so than during back to school? This partnership with Gabby’s Dollhouse is a great opportunity for Sweet P’s Bake Shop to build awareness and recognition with shoppers,” said Rebecca Calvin, Stater Bros. Markets Senior Vice President and Chief Marketing Officer.

Now through September 30, shoppers can find allergy-friendly, peanut and tree nut-free Blue Frosted, Pink Frosted, and Unicorn Frosted Sugar Cookies in participating stores to celebrate new episodes of Gabby’s Dollhouse on Netflix.

The packaging on the specially marked cookies features a QR code that can be scanned to take shoppers to digital surprise and delights for children and their families. This includes activities like co-branded coloring sheets, educational activity sheets, as well as daily affirmation cards that parents can include with an allergy-friendly Sweet P’s cookie in their child’s lunchbox to offer words of encouragement during the day. Parents can also find an official Gabby’s Dollhouse playlist, schedule a birthday video call, and find fun Gabby’s Dollhouse games and printables. They can also access the link here.

Sweet P’s Bake Shop is a store brand that provides shoppers with over 100 quality baked goods including brownies, cakes, cookies, cupcakes, Danishes, donuts, muffins, and pastries.

Sweet P’s Bake Shop, a store brand procured by Topco Associates, LLC to support member-owners, has products which are currently available to purchase in thousands of Topco member stores across the country. To see where Sweet P’s Bake Shop products are available for purchase, click here.

For more information on Sweet P’s Bake Shop, visit www.sweetpbakeshop.com.

—About Topco Associates, LLC—
 
Topco Associates, LLC is an over $17 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, food service and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. For more information, please visit www.topco.com.

About DreamWorks Animation’s GABBY’S DOLLHOUSE
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, Gabby’s Dollhouse continues to lend itself to global fan experiences including Universal theme park activations, live events and much more. Any adventure can unfold when we play in Gabby's Dollhouse, now streaming on Netflix.