The Crav’n Flavor Brand to Sponsor Nashville’s Let Freedom Sing! Music City July 4th Event for Third Straight Year

Crav’n Flavor Brand to hold trip-for-two sweepstakes to Nashville event and offer on-site sampling

Itasca, Illinois, May 20, 2025 – This Fourth of July, Crav’n Flavor® is once again partnering with the Nashville Convention & Visitors Corp as one of the sponsors of the Let Freedom Sing! Music City July 4th event in Nashville. The brand will hold a sweepstakes event, which includes a trip for two to the Fourth of July bash. In addition, attendees can look for Crav’n Flavor at the event with additional brand activation opportunities throughout the day.

Crav’n Flavor–known for its wide variety of craveable meal and snack solutions for on-the-go shoppers–has found a successful partnership with live music and Nashville.

“Our partnership with Visit Music City has been instrumental in building the Crav’n Flavor brand,” said Scott Brackney, Director of Big Y Brands & Retail Pricing, Big Y Foods, Inc. and Topco member. “We know our Crav’n Flavor shoppers have a strong connection with live music and this opportunity to celebrate our nation’s birthday in Music City is just another way we can further develop that relationship.”

Through June 8, Crav’n Flavor shoppers can enter a Let Freedom Sing in Music City Giveaway presented by Crav’n Flavor for a chance to win a grand prize getaway trip for two people to celebrate the Fourth of July in Nashville with roundtrip domestic coach airfare, three-night hotel accommodations and exclusive fireworks viewing passes, amongst other prizes.

To enter the sweepstakes, visit the Visit Music City site here.

During the Independence Day event, attendees can stop by the Crav’n Flavor Craft Tent inside the Family Fun Zone to sample snacks from the brand. Children can show off their artistic talents by coloring a special Crav’n Flavor coloring sheet as they watch art come to life.

Crav’n Flavor fans can also snap photos on an ice cream sandwich swing or with a giant ice cream cone to celebrate the brand’s new ice cream product launch. Additionally, Crav’n Flavor Street Team members will be sampling the brand’s cheese crackers along Broadway throughout the day.

For more information on Crav’n Flavor or to see where Crav’n Flavor products are available for purchase, visit www.cravnflavor.com.

— About Let Freedom Sing! Music City July 4th—

This year’s event features multi-platinum country superstar Dierks Bentley as the headliner. The free event held in downtown Nashville will also feature performances from Russell Dickerson, Niko Moon, Grace Bowers, and Bentley. Family-friendly activities will be available during the day before the night sky is lit up with one of the country’s largest July 4th fireworks shows and

drone shows synchronized to live music from the GRAMMY-winning Nashville Symphony. For more information on the event, visit

https://www.visitmusiccity.com/july4th.

—About Topco Associates, LLC—

Topco Associates, LLC is a $19 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, food service, and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco manages 20 brands on behalf of its member owners, including the Crav’n Flavor brand. For more information, please visit https://www.topco.com/.

—About Crav’n Flavor®—

Crav’n Flavor is a brand with a wide variety of craveable meal and snack solutions for on-the-go shoppers.

With more than 450 quality and convenient meal and snack solutions ranging from cookies, crackers, salty snacks, and snacks nuts and trail mixes to frozen appetizers, breakfasts, desserts, entrees, ice cream and pizza as well as refrigerated cookie dough and beef jerky, Crav’n Flavor has something to satisfy every craving.

The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country.

For more information on Crav’n Flavor or to see where Crav’n Flavor products are available for purchase, visit www.cravnflavor.com.