Sweet P’s Bake Shop teams with DreamWorks Animation’s Gabby’s Dollhouse for 12-week back-to-school themed partnership

Sweet P’s Bake Shop, an exclusive in-store bakery brand, announced today that it will partner with the global hit preschool series from DreamWorks Animation, Gabby’s Dollhouse, now streaming on Netflix and with new episodes for the series’ milestone 10^th season releasing August 5^th.

This is the second year of this back-to-school themed partnership for the brand that is known for its wide variety of bakery sweets.

“We know how much our shoppers and their children love Gabby’s Dollhouse and we’re excited we can partner together again this year,” said Rebecca Calvin, Stater Bros. Senior Vice President and Chief Marketing Officer, and Topco member. “This partnership is perfect as kids return to school and talk with their friends about their favorite show, and we have the opportunity to build brand awareness of the Sweet P’s Bake Shop brand.”

Now through September 30, shoppers can find allergy-friendly, peanut and tree nut-free Pink Frosted Sugar Cookies in participating stores to celebrate Back-to-School for parents and children. The packaging features a QR code that can be scanned to take shoppers to digital surprise and delights for themselves and their children. This includes celebration activities like a printable birthday banner, colorable birthday and celebration cards, a no-bake recipe activity, as well as co-branded coloring sheets, educational activity sheets, and daily affirmation cards that parents can include with an allergy-friendly Sweet P’s cookie in their child’s lunchbox to offer words of encouragement during the day.

Parents can also find an official Gabby’s Dollhouse playlist, schedule a birthday video call, and find fun Gabby’s Dollhouse games and printables HERE.

This fall, Gabby’s Dollhouse will also embark on a “Gabby’s Dollhouse Sprinkle Party” store tour as part of the partnership, inviting families to meet and get a special photo with Gabby herself. The tour will stop at several participating stores including the following cities: Hartford, CT; Knoxville, TN; Des Moines, IA; Minneapolis, MN; Salt Lake City, UT, and the Los Angeles, CA area. Additional details, including confirmed dates and locations, will be released later this summer.

For more information on Sweet P’s Bake Shop, visit www.sweetpbakeshop.com

—About Sweet P’s Bake Shop—

Sweet P’s Bake Shop is a store brand that provides shoppers with more than 100 quality baked goods including brownies, cakes, cookies, cupcakes, Danishes, donuts, muffins, and pastries. The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country. For more information on Sweet P’s Bake Shop or to see where Sweet P’s Bake Shop products are available for purchase, visit www.sweetpbakeshop.com.

—About Topco Associates, LLC—

Topco Associates, LLC is an $18.3 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, food service, and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco manages 20 brands on behalf of its member owners, including the Sweet P’s Bake Shop brand. For more information, please visit www.topco.com.

—About DreamWorks Animation’s GABBY’S DOLLHOUSE—
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, Gabby’s Dollhouse continues to lend itself to global fan experiences including Universal theme park activations, live events and much more. Any adventure can unfold when we play in Gabby's Dollhouse, now streaming on Netflix.